The Science of Group Travel Benefits

Scientific research (“Social bonding through shared experiences” Royal Society Open Science, Chung, Mennella et al, 10/24), shows sharing experiences with others reinforces emotional bonds. For businesses, the experience of group travel creates loyalty and friendships between and among you and your customers, creating a tribe of loyalists to you.  Affinity groups aligned with your business (your customers are likely to have some shared interests), and incentive groups among your employees can benefit.

The benefits happen when it’s not forced. If you have to go, it’s a chore. When it’s an offer, the mindset changes.

Instead of trust falls and artificial team events, offer your customers a chance to further their interest, get away, and detach from everyday. Employees who earn the escape through performance find the shared experience is both reward and growth.

The leader participates without forcing direction. Guide but don’t control. They’ll find the moments that create the destination. The leader incidentally gets the advantage of coordinating the group and the benefit of reduced travel cost (often free if the group is large enough.

Your business brand should be able to identify the shared affinity that makes a group desirable. I help by creating the experience, handling all the details, and ensuring success. Let’s talk more and I’ll make it happen for you.